Be Practical
$29.95 USD
- 1 physical paperback
- 200+ pages of practical strategy
- Premium matte cover
- Worldwide shipping
Stop guessing.
Start owning AI.
Be Practical is not another book about the future. It is the operating handbook for businesses that want to use AI now — on their own hardware, with their own data, without losing the plot.
200+Pages
12Playbooks direct
0Monthly fees
3Editions
Published by ATG Publishing · Ships worldwide · Prices in USD
New: The AI Dictionary — co-written with Vince Warnock, Adobe Fearless 50 recognised neuromarketing expert.
Why buy direct?
Only here do you get the 12 AI playbooks.
Amazon gives you the book. Buying direct adds 12 step-by-step playbooks, implementation templates and priority support — the difference between reading about AI and running it.
Editions
Choose your edition.
Every edition ships worldwide. Prices are in USD and your local currency is shown at checkout. Buying direct unlocks the implementation material.
Triple Pack
$74.95 USD
- 3 physical paperbacks
- 200+ pages of practical strategy
- Team bundle savings
- Worldwide shipping
Playbook Edition
$199.00 USD
- 5 physical paperbacks
- 12 digital AI playbooks
- Implementation templates
- Priority support
Readers
What people are saying.
Real feedback from business owners who read Be Practical.
★★★★★“Refreshingly honest and no-nonsense. Cuts straight through the hype and focuses on what actually matters.”
★★★★☆“Very grounded and focused on how AI can actually help a business run better instead of just adding more tools and subscriptions.”
★★★★★“Direct, simple, honest, straightforward, well-researched and based on personal experience.”
Why I wrote this
Most AI books are written by theorists. This one was written in the trenches.
I watched too many businesses get sold “magic boxes” that didn't work. I saw data leaking to third-party vendors. I saw engineers frustrated by tools they couldn't control.
Be Practical is the book I needed when I started: a grounded, hardware-aware, vendor-neutral guide to running AI in a real business. It covers what to buy, what to run, how to connect your data, and how to keep humans in charge.
If you want the operating model rather than the hype cycle, this is for you.
Hamish
Hamish Aman Prakash
Founder, The A-Tech Corporation
Founder, The A-Tech Corporation
New · 2026
Also from A-Tech · Co-authored
The AI Dictionary. Plain English.
AI has its own language — and most of it is explained badly. The AI Dictionary gives you 324 pages of clear, practical definitions for the terms shaping modern AI: LLMs, prompting, agents, automation, hallucinations, deepfakes and more.
- 324 pages of plain-English definitions
- 4.2/5 on Amazon · 16 ratings
- Published by ATG Publishing · July 2026
- Paperback · ISBN 978-1991123121
Need more than a book?
We build the whole system.
If you would rather have it deployed, documented and running on your own hardware, that is what we do.